1.18.2011

I let me tape rock 'til my tape popped...

Just to be honest, Rolling Stone isn't good for much if you're a dedicated hip hop fan. It's interesting to read from time to time to get a more universal perspective on music. But when it comes to hip hop, it doesn't seem to get a lot right. I remember being shocked reading certain reviews for "The Blueprint" and Black Star when they dropped (I think they only got 3 out of 5 stars each if my memory serves me correctly).

Here is something they have shared which is worth your attention. They interviewed Nas on his love for hip hop... and more specifically, how cassette tapes played a large role in that regard. Cassettes are a bygone era which is so intertwined with hip hop's history precisely because hip hop, as a culture, thrived and matured during the time cassette tapes where the primary format for retail music. Whether you're talking about Raekwon's iconic Purple Tape or bonus songs (like 2Pac's Pain) which were only available at the time on the cassette versions of albums... you'd have to have lived through this time period to really know what people are referring to. Nas does exactly that in this interview... as he talks about stuffing paper inside tapes to record over them... or frantically trying to catch certain songs on the radio to record them... or hearing the tape speed up before it was about to pop... or the one that had me laughing, freezing batteries to try to extend their lifespan.

As we slowly transition into an almost exclusively digital-format age (R.I.P. Fat Beats) and a time you can instantaneously download nearly any album three weeks before its release, I find my attention span withering and my appreciation for music growing more shallow. And I think it's because back then, we had to work so much harder to attain the music we loved that we have become so jaded and take it so much more for granted now. No, I don't feel sorry for the record industry that has been robbing us for our hard-earned dollars for years... not to the mention the artists they have prostituted and abused. But I do miss that time when my love for hip hop was a lot purer. And wouldn't a label called "Rewind Effect" be remiss if we didn't share this with you as well?


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