The come up.

I don't get hyped too often about new artists these days.  Part of it is the sheer oversaturation of the market these days (who doesn't have a mixtape out?) and part of it is, well, the music just sucks.  

But I've been listening to this cat J. Cole lately who is supposedly Jay-z first signee to his new label, Roc Nation.  I have to admit I'm catching on a little late... but this guy does have skills.  Drake seems to be getting all the love (not undeserved but probably also) from his association with Lil' Wayne.  J. Cole also has that seemingly effortless flow... sounding smooth but street-rugged at the same time.  And maybe that's what I like about him versus the rest of these up-and-comers.  I don't care about the Kid Cudi's, the Wale's, the Charles Hamilton's.  Maybe I'm guilty of just lumping them all in together with that hipster-hop scene (and to think of it, I am because I can't recite one single Charles Hamilton lyric... but he reps Sonic the Hedgehog for god's sake).  I just want that to-the-point, lyrics-no-chaser hip hop back.

RapRadar just dropped this new joint by him today:

But if you want some more help catching up like I did, check out his mixtape, "The Come Up".

Thank me later.